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Le logo de l’identit\u00e9 visuelle \u00ab\u00a0Eikonis\u00a0\u00bb a \u00e9t\u00e9 con\u00e7u pour incarner \u00e0 la fois l\u2019univers de l\u2019image, de la technologie et de la pr\u00e9cision. Le nom m\u00eame d\u2019\u00a0\u00bbEikonis\u00a0\u00bb trouve son origine dans le mot grec \u00ab\u00a0eik\u00f4n\u00a0\u00bb<\/strong>, signifiant image<\/strong>, auquel s\u2019ajoute la terminaison moderne \u00ab\u00a0IS\u00a0\u00bb<\/strong>, \u00e9voquant une touche technologique et actuelle.<\/p>\n Le symbole central du logo, circulaire et stylis\u00e9, repr\u00e9sente un diaphragme d\u2019objectif photo<\/strong>, clin d\u2019\u0153il direct au c\u0153ur de l\u2019activit\u00e9 : la captation visuelle. Ce choix graphique traduit l\u2019id\u00e9e de capture, d\u2019ouverture et de ma\u00eetrise du regard, autant d\u2019\u00e9l\u00e9ments fondamentaux dans la cr\u00e9ation de visites virtuelles ou de contenus num\u00e9riques.<\/p>\n Le logo a \u00e9t\u00e9 enti\u00e8rement dessin\u00e9 \u00e0 l\u2019aide d\u2019Adobe Illustrator<\/strong>, permettant une gestion vectorielle pr\u00e9cise pour garantir sa lisibilit\u00e9 et sa coh\u00e9rence sur tous les supports : du site web aux documents imprim\u00e9s. Le nom \u00ab\u00a0Eikonis\u00a0\u00bb s\u2019int\u00e8gre harmonieusement autour du symbole, renfor\u00e7ant l\u2019\u00e9quilibre entre texte et image.<\/p>\n Une version all\u00e9g\u00e9e du logo, ne conservant que l\u2019\u00e9l\u00e9ment circulaire, est \u00e9galement utilis\u00e9e comme favicon<\/strong>, pictogramme<\/strong>ou signature discr\u00e8te<\/strong> dans certaines d\u00e9clinaisons.<\/p>\n Ce logo a \u00e9t\u00e9 pens\u00e9 pour transmettre modernit\u00e9, technicit\u00e9 et simplicit\u00e9<\/strong>, tout en restant identifiable et m\u00e9morable.<\/p>\n \n Pour enrichir l\u2019identit\u00e9 visuelle, une <\/span>animation du logo<\/strong> a \u00e9t\u00e9 r\u00e9alis\u00e9e avec <\/span>Adobe Animate<\/strong>, mettant en mouvement l\u2019ouverture progressive du diaphragme. 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da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbAdobe Illustrator\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/killiangoilard.com\/wp-content\/uploads\/2024\/11\/Adobe_Illustrator_CC_icon.svg_.png\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n J\u2019ai choisi Adobe Illustrator pour la cr\u00e9ation du logo afin de b\u00e9n\u00e9ficier de la pr\u00e9cision du dessin vectoriel. Ce logiciel m\u2019a permis de travailler chaque \u00e9l\u00e9ment du symbole central inspir\u00e9 d\u2019un diaphragme d\u2019appareil photo avec rigueur et coh\u00e9rence. Illustrator offrait \u00e9galement la flexibilit\u00e9 n\u00e9cessaire pour tester diff\u00e9rentes compositions typographiques autour de l\u2019\u00e9l\u00e9ment graphique, tout en garantissant une qualit\u00e9 d\u2019affichage optimale sur tous les supports, du web \u00e0 l\u2019impression.<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb1_2″][et_pb_blurb title=\u00a0\u00bbAdobe Animate\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/killiangoilard.com\/wp-content\/uploads\/2025\/05\/Adobe_Animate_CC_icon_2020.svg-2.png\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb title_text=\u00a0\u00bbAdobe_Animate_CC_icon_(2020).svg-2″ sticky_enabled=\u00a0\u00bb0″]<\/p>\n Pour donner vie au logo, j\u2019ai utilis\u00e9 Adobe Animate. Ce choix s\u2019est impos\u00e9 car il permet de r\u00e9aliser des animations fluides tout en gardant une bonne ma\u00eetrise de l\u2019interpolation image par image. L\u2019objectif \u00e9tait de simuler l\u2019ouverture et la fermeture du diaphragme, en coh\u00e9rence avec l\u2019univers visuel d\u2019Eikonis. L\u2019animation obtenue renforce l\u2019identit\u00e9 de marque et peut \u00eatre utilis\u00e9e efficacement en introduction de vid\u00e9os ou sur un site web.<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Le logo de l’identit\u00e9 visuelle \u00ab\u00a0Eikonis\u00a0\u00bb a \u00e9t\u00e9 con\u00e7u pour incarner \u00e0 la fois l\u2019univers de l\u2019image, de la technologie et de la pr\u00e9cision. Le nom m\u00eame d\u2019\u00a0\u00bbEikonis\u00a0\u00bb trouve son origine dans le mot grec \u00ab\u00a0eik\u00f4n\u00a0\u00bb, signifiant image, auquel s\u2019ajoute la terminaison moderne \u00ab\u00a0IS\u00a0\u00bb, \u00e9voquant une touche technologique et actuelle. Le symbole central du logo, […]<\/p>\n","protected":false},"author":1,"featured_media":648,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[14,12],"project_tag":[],"class_list":["post-646","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-digitaux","project_category-projets"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/killiangoilard.com\/index.php?rest_route=\/wp\/v2\/project\/646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/killiangoilard.com\/index.php?rest_route=\/wp\/v2\/project"}],"about":[{"href":"https:\/\/killiangoilard.com\/index.php?rest_route=\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/killiangoilard.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/killiangoilard.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=646"}],"version-history":[{"count":3,"href":"https:\/\/killiangoilard.com\/index.php?rest_route=\/wp\/v2\/project\/646\/revisions"}],"predecessor-version":[{"id":656,"href":"https:\/\/killiangoilard.com\/index.php?rest_route=\/wp\/v2\/project\/646\/revisions\/656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/killiangoilard.com\/index.php?rest_route=\/wp\/v2\/media\/648"}],"wp:attachment":[{"href":"https:\/\/killiangoilard.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=646"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/killiangoilard.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_category&post=646"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/killiangoilard.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_tag&post=646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}